The Indonesian coffee production has been increasing significantly since the 2010s, supported by the government with the frequent distribution of seedlings.
Most of the time, small producers will sell their harvest ‘on the tree’ three months before the coffee cherries are mature. This method leads to early picking of the coffee beans by the farmers and thus decreases the quality of Indonesian coffee.
On the other hand, the number of consumers of coffee worldwide is increasing with significant growth of the market of specialty coffees. Those coffees are for example traceable to the plantation and to the farmers and receive special care from the beans to the roasting to provide the best taste and profile to coffee lovers.
This market is a real opportunity for smallholders to promote their coffee and their terroir!