I was very happy when Amandine invited me to collaborate on creating the Masama brand identity. The logo itself represents the basic form of the coffee crop planting support system; the sun and the moon, mountains, soil, and coffee tree.
Adding some line drawings to the packaging design brings a ‘feeling of being close’ to farmers and coffee plants. This is exactly the kind of project that inspires me.
Through this brand, this is an opportunity for us to give back what nature has provided to support our lives. To also give appreciation to the farmers who have worked hard to provide the best quality coffee beans for you and to continue to preserve our nature.