Masama, single origin coffees from the volcanic lands of Indonesia...

Masama logo for titles

Language shortcuts… simplifications… Indonesian Bahasa is full of it! Masama comes from ‘Sama-Sama’ which means ‘you are welcome’. Sama by itself however means ‘same’, but also ‘equal’ and ‘together’.

It got us inspired as our vision is to recognize the quality of Indonesian coffee beans and create a human-focused supply chain. Masama is the place where farmers and consumers can meet and build together a sustainable production of single-origin coffee.

line drawing Amandine from Masama

Amandine

Founder

I have been welcomed to Indonesia in 2014 to discover the world of spices and traditional farming. I truly fell in love with the forests of Sumatra, the smells of chili burning from the farmers’ house but most of all with the afternoon coffee and its friend the fried bananas… 

After traveling around the archipelago, I realized the difficulties for farmers to access a marketplace and get a fair price for their products. I was often surprised by how little the small coffee growers knew about the end consumers world!!

Indonesia gave me so much! It is my turn today to give back and support those Humans who work with Nature in the creation of a sustainable world of coffee. 

 
Team Picture

Gusde

Mister Sustainability

As a Balinese student who graduated with an agribusiness major and a coffee lover, I supported the development of Masama adoption concept and implement it on the ground with our local producers.

Based on my experience working in the sustainability area, I believe the social connections between all stakeholders is the most important! But our work in agroforestry on the coffee farms and the research on the valorization of the waste from coffee processing are crucial stepping stones towards the increase of farmers’ revenues.

To finally see farmers optimistic about the future of their artisanal production of coffee makes me so happy and pushes me to keep on exploring the concept of Adoption within Masama.

Team Picture

Raras

Our Story Teller

Line drawing Debby from Masama

Debby

The artist behind Masama

I was very happy when Amandine invited me to collaborate on creating the Masama brand identity. The logo itself represents the basic form of the coffee crop planting support system; the sun and the moon, mountains, soil, and coffee tree.

Adding some line drawings to the packaging design brings a ‘feeling of being close’ to farmers and coffee plants. This is exactly the kind of project that inspires me.

Through this brand, this is an opportunity for us to give back what nature has provided to support our lives. To also give appreciation to the farmers who have worked hard to provide the best quality coffee beans for you and to continue to preserve our nature.

At Masama, our priority is to be transparent! No greenwashing, no clap-trap…

We wish to establish a clean and green business, but we still have a long way to go! 

Our very first goal is to anchor our activities in Indonesia, working with Indonesian farmers but also providing opportunities to the local artisans and artists. We are promoting not only single-origin coffee, but we are also sharing with you the Indonesian culture in which Masama was born! 

More informations about this website...

It is important for us to be clear on our information and rights, for you as a customer and us as a provider of goods and services. 

The links on the right will guide you to our IT ethics and legal aspects for a better understanding of Masama. 

To know more about our legal notice, click here.

If you wonder about our personal policy, click here.

For the terms and conditions of sale, click here.